Below are numerous examples of many very famous company logos from the entertainment industry.
Most of the logos used in the entertainment industry have several variations, because film, games, animations are all moving image this allows the companies to have both static logos (found on letterheads, merchandise etc) and animated logos (which proceed the film/game/animated title sequence). I have found through research that most of these companies that have both static and animated logos will just use variations of the same logo, this is to maintain the strong brand identity. With these logos being for the entertainment industry they should be functional for that genre, for example in the animated film logos often these logos will entertain the audience, the Pixar logo being a prime example. This logo uses a animated anthropomorphic lamp as the letter “i” , this is particularly effective as it shows the audience exactly what the company does (bringing a life objects/people in an animated form). Anyone knowing the history of the company will also know that this lamp is from the animation where they first established 3D animation and thus harks back to the companies strong history.
Other logos that I particularly like from the film industry are the “20th Century Fox” and the “Walt Disney” logo, The reason I like the Walt Disney logo is that it has remained continuous throughout time, it is an evolution on what was the original logo but has just been updated throughout time. The castle in the logo depicts the magical and childlike nature of many of the films. As technology has improved so new elements have been added to the logo, like stars and fairy dust.
The reason that I particularly like the “20th Century Fox” is that it hints at the origins of film as entertainment, with spotlights being used, in the past these would have been used to light actors/stars on stage etc. These lights are also used to show something important and thus define the company as important within the industry. The type is also in the form of a massive, solid monolithic style building, once again showing its importance and impressiveness.
Like with film company logos, the logos of the games industry have evolved with technology. The original logos where limited mainly by what could be shown on the games systems. The original logos where built around the 8bit systems so where simple typeface with simple backgrounds, these “original” companies like with film have just evolved with time, taking advantage of the most recent games systems capabilities. Below we can see a brief time line of how the logo of Nintendo has evolved, the main point being that once 3D had been developed in the systems then this was incorporated and emphasized in the logos.
Sony developed the Playstation years into the console race and so their logo started off with elements highlighting the systems 3D capabilities. Below you can see a brief history of the logos evolution.
Notice that as the technology of the systems have advanced so have the logos, the logos are then used to showcase the systems technology.
I think that many of these logos would have been extensively developed on paper, with sketches and storyboards etc before they were developed digitally. Some of the texts would have also been created by hand and then recreated in the digital platform.
Most of these companies would have invested a lot of time and money in the creation of these logos. In most cases numerous experts would have been hired. They would have been given a brief with things like company colours and certain things that need to be included, like for example, in Disney the castle would have needed to be included as it is synonymous with the brand. Then the designer would have shown numerous concepts until the ideas had been exhausted, at this point one or more ideas would have been chosen and further until a end design was created.